Introducing The Can

The ultimate gadget for creative industry professionals — to help evaluate ideas before investing time and other resources in their execution.

Watch Video Introduction

Powered by Ideas

Today creatives and clients have access to many creative databases, but still haven’t figured out a convenient way to use their power. That’s the reason why we started developing The Can.


The Can uses neural network algorithms to analyze big data from major creative databases.


Upload your ideas via mobile app or feed The Can with sketches using advanced optical recognition.


Learn about the potential of your idea before presenting to creative director or submitting to festivals.

Tech Specs

4” round OLED display,
500x500px resolution
Custom ARM processor based
on the Cortex-A72 architecture
1080p Full HD camera, 15MP stills
802.11ac Wi-Fi wireless networking;
IEEE 802.11a/b/g/n compatible
Bluetooth 4.2 wireless technology
Custom flavor of Android based
on the L release

The Team

The Can project is led by two creative minds with many years of experience in interactive advertising. The project has been already in development for two years and now we’re ready to show it live.

Serezha Shabrov

Head of Interactive, Leo Burnett Moscow. Experienced in digital advertising and a passionate technology evangelist.

Rupert Runewitsch

Head of Social & Mobile — Leo Burnett San Francisco. Lives in San Francisco, which explains his dedication to gadgets and passionate view on the startup industry.

Sign up for the Beta-test Program

Help us improve The Can before its public release and get rewarded with the free accreditation for the next year’s Cannes Lions show.
sign up now